| Introduction |
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Welcome! What’s Pitching all about? |
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00:06:00 |
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Why Pitching and Storytelling? |
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00:07:25 |
| A good story builds trust |
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Basics of the story |
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00:05:06 |
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It’s not about you! |
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00:03:04 |
| Who is your target audience? |
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Important Notice! |
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00:01:34 |
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Who are they? |
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00:04:31 |
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Where do they hurt? |
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00:03:27 |
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Why is it important to them? |
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00:01:35 |
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What do you want them to do? |
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00:03:35 |
| How to build your story |
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Elements of a story |
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00:04:01 |
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The power of the story model |
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00:08:07 |
| How to make a business story |
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Translating the story model |
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00:02:07 |
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Framing the problem |
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00:07:07 |
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What’s your promise? |
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00:04:03 |
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The journey to the solution |
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00:05:10 |
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The elephant in the room |
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00:03:29 |
| The end as a new beginning |
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Defining your call to action |
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00:05:00 |
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Examples of calls to action |
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00:05:12 |
